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 In the 'Battleship' at Snoop Dogg's compound
Behind the scenes of every great brand is a great idea person, a dot connector, a master communicator. That brand you love, which rebranded the packaging on 200 SKUs, didn’t change its stripes overnight. Ever wondered how that perfect foundation shade was matched or who masterminded the biggest water break cream and hypochlorous acid launch of the year?
People with ideas, strong leadership, excellent communication, and a visionary mindset are the true architects of the beauty world. These are the individuals who connect the dots, turn concepts into reality, and communicate effectively to bring innovative products to market. This is where Megan Picurro thrives. Her fingerprints are all over the beauty industry, with her work spanning top retailers like Sephora, Ulta, Target, Walmart, and travel retail. Megan’s ability to drive product innovation and execute flawless launches has set a high standard in the industry. She’s orchestrated everything from the initial product concept to its launch on the shelves and TikTok Shop alike. A series of impactful brand activations, higher-than-expected product turnovers, and the successful launch of new brands and products mark her journey through the beauty landscape. Megan has led initiatives that transformed stagnant products into market leaders, leveraging her keen understanding of consumer trends and her strategic marketing prowess. She has a knack for breathing new life into brands, making them not only relevant but essential. Megan’s versatility and innovative spirit were further showcased during her time at TerraCycle. Leading the cross-functional Discovery team, she developed groundbreaking product concepts and launched cutting-edge digital platforms. She spearheaded the launch of Tiniest Biome, a microbiome app and test kit, collaborating with teams from Hungary, Canada, and the USA. This project demonstrated her expertise in managing complex operations, sourcing designs, and ensuring smooth logistics from development to distribution. That road also led to a time when Megan worked extensively on celebrity brands. She developed and launched products for high-profile clients, including Snoop Dogg, Michael Strahan, Deion Sanders, and the Bella Twins. Megan’s work is all about understanding the client’s vision and making it a reality with creativity and strategic insight. Currently, Megan serves as the Director of Global Marketing at Mario Badescu Skin Care Inc., where she unifies the brand voice and strategy globally. Her experience includes leading teams at TerraCycle, Annie International, Londontown USA, and Cosmax USA, developing innovative product concepts, launching digital platforms, and managing brand strategies. Megan holds a Master’s from Parsons School of Design and a Bachelor’s in Global Business Marketing from Rutgers University. |