Megan Picurro is a branding strategist, product developer and project manager specialized in the cosmetics industry. As a resilient, curious creative with degrees in Marketing and Fashion Management, Picurro’s got the magic touch for developing beauty products that blend modern design thinking with formal business ethos.
From managing the Hard Candy Cosmetics brand, to designing products for Earth to Skin (Walmart’s first exclusive clean skincare line), to her current role as Product Development Director at luxury nail and body care company Londontown USA, Picurro has worked on countless projects across the cosmetics, beauty and skincare sector from premium to mass market.
Now, the Parsons School of Design graduate is bringing her expertise to the development of her very own product line: Butch Femme - a range of “cosmetics” for queer folks, and specifically, queer women who defy stereotypes. Picurro’s intentions with her new range are to disrupt and impact the beauty industry with positive change - in her words, “to make things better and less pollutive.”
Despite the abundance of major egos in the beauty industry, Picurro has developed an impressive ability to navigate personalities and seamlessly connect different departments. Whether she’s developing and managing a large number of projects or working to tight deadlines, her attention to detail and communication skills reinforce her work ethic and professionalism.
Picurro’s career in the cosmetics industry began at age 18, after her late father encouraged her to apply for a part-time job at Studio Gear Cosmetics - a small prestige cosmetic brand that was exclusively sold in ULTA. She started as an assistant and eventually learned her way up to leading the product development and project management. The company’s owner, Maureen Rohr, sponsored Picurro’s Marketing degree. The rest is history. Get in touch with Picurro or find out more about Butch Femme.