Inside experience
I've run launches from the brand side for nearly two decades. I know where timelines break and which details get flagged at the last minute.
Beauty marketing &
product development consulting
I help beauty founders and growing teams turn product ideas into a clear brand story and a practical launch plan. Work with me on cosmetics brand strategy, new product development, copy and claims review, retailer presentations, or fractional marketing leadership.
Nearly 20 yearsin beauty and skincare marketing
200 SKUsrebranded in one packaging overhaul
Celebrity launchesSnoop Dogg, Michael Strahan, Deion Sanders, the Bella Twins
Products launched at
- Sephora
- Ulta Beauty
- Target
- Walmart
- TikTok Shop
- Travel retail
Why brands pick me
Beauty strategy, connected to execution
Product decisions shape the marketing. Marketing shapes the launch. I help bring those decisions together, from the first brief to the story your customer or buyer sees.
Clearer product stories
Turn product details into focused benefits, consistent copy and questions your team can resolve before launch.
Straight answers
Start with a focused project or discuss ongoing fractional support. Agree the deliverables and fee before work begins.
Fixed fees
Focused projects & advisory
Pick what you need. You'll know the scope, the price and the delivery date before we start.
Beauty consulting services
Choose support for a specific decision, a defined project or ongoing marketing leadership.
- Beauty brand strategy — Clarify your audience, positioning and marketing priorities.
- Product development & launch — Build a practical roadmap from product brief to launch.
- Copy & claims review — Strengthen product descriptions, packaging messages and retailer content.
- Retail launch readiness — Review your assortment, pricing and sell-in story.
- Fractional marketing — Add recurring senior direction across brand, product and launch priorities.
MoCRA and claims reviewFor brands preparing labels or marketing copy
A review of your labels, marketing claims and FDA registration status against MoCRA requirements.
- Annotated labels with required corrections
- High-risk claims flagged, with compliant rewrites
- Registration and product listing checklist
$750+$150 per additional product
Retail launch readinessFor brands preparing to pitch national retail
An assessment of your line against what buyers at Ulta, Sephora, Target and Walmart expect to see.
- Assortment, packaging and pricing review
- Margin analysis against retailer expectations
- Sell-in deck feedback in a 90-minute working session
$1,500fixed fee
Product development roadmapFor founders moving from concept to launch
A practical plan covering every step from brief to shelf.
- Formulation brief and manufacturer sourcing
- Packaging direction and claims strategy
- Launch timeline built across two working sessions
$2,500starting fee
Advisory sessionFor a single, specific question
A focused call on a packaging decision, buyer feedback or a claim you want pressure-tested.
$250per hour
Advisory services cover regulatory and marketing guidance and do not constitute legal advice.
Simple process
How it works
Most projects run remotely, by email and video call.
Tell me what you're launching
Your brand, channels, needs and timeline.
Get a scope and a fixed fee
Within a few business days. No surprise invoices.
Get written answers
Specific recommendations your team and manufacturer can act on immediately.
About Megan
Every beauty launch needs someone who can connect the formula, the packaging, the claims and the retailer. I've done that work for nearly 20 years, including launches for Snoop Dogg, Michael Strahan, Deion Sanders and the Bella Twins, and a packaging rebrand across 200 SKUs.
I'm currently Director of Global Marketing at Mario Badescu Skin Care, leading global marketing and new product development. Before that I held roles at TerraCycle, where I led the Discovery team and launched the Tiniest Biome microbiome kit, as well as Annie International, Londontown USA and Cosmax USA.
Parsons School of DesignMaster's degree
Rutgers UniversityBS, Global Business Marketing
Let's launch.
Share your brand, the support you need and your timeline. I’ll review the request and follow up about fit and next steps.