Services

PICKONE.

Beauty consulting services

Support for a specific decision, a defined project or ongoing marketing leadership. You'll know the scope, the price and the delivery date before we start.

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What I do

Product decisions shape the marketing. Marketing shapes the launch. I help bring those decisions together, from the first brief to the story your customer or buyer sees.

Beauty brand strategyFor founders sharpening their position before launch spend

Clarify your audience, positioning and marketing priorities.

• Audience and competitive read
• Positioning and messaging hierarchy
• Marketing priorities for the next launch cycle

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Product development & launchFor teams moving from concept to shelf

Build a practical roadmap from product brief to launch.

• Formulation briefs and manufacturer sourcing
• Packaging direction and claims strategy
• Launch timeline and critical path

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Copy & claims reviewFor brands preparing labels, PDPs or retailer content

Strengthen product descriptions, packaging messages and retailer content.

• Packaging and product page copy
• High-risk claims flagged, with compliant rewrites
• MoCRA labeling and registration check

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Retail launch readinessFor brands preparing to pitch national retail

Review your assortment, pricing and sell-in story.

• Assortment, packaging and pricing review
• Margin analysis against retailer expectations
• Sell-in deck feedback

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Fractional marketingFor growing teams that need senior direction, not another hire

Add recurring senior direction across brand, product and launch priorities.

• Standing strategy sessions with your team
• Launch planning and agency oversight
• Scope and fee agreed up front

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Fixed fees

Focused projects & advisory

Pick what you need. You'll know the scope, the price and the delivery date before we start.

MoCRA and claims reviewFor brands preparing labels or marketing copy

A review of your labels, marketing claims and FDA registration status against MoCRA requirements.

• Annotated labels with required corrections
• High-risk claims flagged, with compliant rewrites
• Registration and product listing checklist

Up to 3 products. Delivered in 10 business days.

$750+$150 per additional product

Retail launch readinessFor brands preparing to pitch national retail

An assessment of your line against what buyers at Ulta, Sephora, Target and Walmart expect to see.

• Assortment, packaging and pricing review
• Margin analysis against retailer expectations
• Sell-in deck feedback in a 90-minute working session

Written recommendations in 2 weeks.

$1,500fixed fee

Product development roadmapFor founders moving from concept to launch

A practical plan covering every step from brief to shelf.

• Formulation brief and manufacturer sourcing
• Packaging direction and claims strategy
• Launch timeline built across two working sessions

Written plan in 3 to 4 weeks.

$2,500starting fee

Advisory sessionFor a single, specific question

A focused call on a packaging decision, buyer feedback or a claim you want pressure-tested.

$250per hour

Advisory services cover regulatory and marketing guidance and do not constitute legal advice.

Simple process

How it works

Most projects run remotely, by email and video call.

01

Tell me what you're launching

Your brand, channels, needs and timeline.

02

Get a scope and a fixed fee

Within a few business days. No surprise invoices.

03

Get written answers

Specific recommendations your team and manufacturer can act on immediately.

LET'SLAUNCH.

Share your brand, the support you need and your timeline. I'll review the request and follow up about fit and next steps.

Tell me about your project