Beauty marketing & product development

I help beauty founders and growing teams turn product ideas into a clear brand story and a practical launch plan.

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Nearly 20 yearsin beauty and skincare marketing

1,000 SKUsrebranded in one packaging overhaul

Celebrity launchesSnoop Dogg, Michael Strahan, Deion Sanders, the Bella Twins

Megan Picurro, beauty marketing and product development consultant

About Megan

Every beauty launch needs someone who can connect the formula, the packaging, the claims and the retailer. I've done that work for nearly 20 years, including launches for Snoop Dogg, Michael Strahan, Deion Sanders and the Bella Twins, and a packaging rebrand across 1,000 SKUs.

I'm currently Director of Global Marketing at Mario Badescu Skin Care, leading global marketing and new product development. Before that I held roles at TerraCycle, where I led the Discovery team and launched the Tiniest Biome microbiome kit, as well as Annie International, Londontown USA and Cosmax USA.

Parsons School of DesignMaster's degree

Rutgers UniversityBS, Global Business Marketing

See my full background on LinkedIn

Products launched atSephoraUlta BeautyTargetWalmartTikTok ShopTravel Retail

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Tell me about your project